Technology

Our technology is born from practice.

Baablon does not treat technology as a separate product. It is born within real production initiatives, actions and debates aimed at improving the audiovisual market. Twenty-five years of experience, nine feature films made, products for TV, co-productions with major studios, an active life in filmmakers' associations, coordination of the creation and implementation of an undergraduate degree in Cinema and Digital Media at a private university, tenures on the steering committee of the Audiovisual Sector Fund (FSA), on the curation of the Brasília Festival of Brazilian Cinema, on ANCINE's production and exhibition technical chambers, and on the advisory committee of the Ministry of Foreign Affairs - always guided by the search for better conditions to project the creative vision of Brazilian directors.

That journey ran through XBPIX, a streaming platform created in 2021 to bring films and audiences closer through word of mouth, and through the structuring of Funcine Cedro Ligocki, which consolidated a management mindset focused on the best conditions for the return of projects. Each experience added to the craft behind tools that aim to improve the market as a whole.

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Tools in operation

Plano Piloto

Financial management at the service of audiovisual production.

Plano Piloto is our financial management tool for audiovisual production. Developed from that journey, it reduces production risk, increases transparency and makes creative energy the main fuel of audiovisual production, so that creativity turns into production value on screens.

With our technology, there are better conditions for the director's projection. More competitive films, made by healthier production companies in the short, medium and long term. That is how we wish to see the country's film ecosystem, and it is on this vision that Baablon bets and invests.

Transparency and control

—One place for schedule, crew, contracts and budget
—Live numbers: what was planned, what was spent, what is still ahead
—Every decision recorded, with a history of who approved what and when
—Reports ready for directors, producers, investors and accountability

Resource optimisation

—A clear read of where money turns into images and where it leaks
—Scenario comparison before locking days, locations and equipment
—Fast reallocation of budget towards what reaches the screen
—Lessons from one production carried into the next

Less risk in production

—Early warnings for delays, cost overruns and critical pending items
—Problems spotted while they are still cheap to solve
—Paperwork and deliverables organised from day one
—Predictability that reassures both financiers and directors

More energy for creation

—Fewer hours lost to spreadsheets, email and duplicated paperwork
—Information ready at the moment a creative decision has to be made
—Director and crew free to look after scene, cast and image
—More production value on screen and a more competitive film

In development

Three new tools on the assembly line.

Just as XBPIX and Plano Piloto were born from practice, three more tools are already in development and will be presented here in due time, always with the same goal: contributing so that more Brazilian directors are perceived and valued by the public and by the audiovisual ecosystem in Brazil and around the world.

Principle

Management is not the film. Management is what makes the film you want to make possible.

Every hour saved from bureaucracy goes back into creation. The director's creative decisions gain space on the screen.

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